Misconceptions Map

Project Summary
 

Eedi is building a sophisticated, tailored learning system based on the theory that precisely identifying and resolving the “misconception cascade,” where one small mistake leads to many others, is the key to accelerating learning. Our intervention uses advanced Artificial Intelligence (AI) to power a “Misconception Map”, which analyzes student errors to accurately diagnose their root conceptual gaps and predict their future struggles. This AI is essentially a powerful data model (a knowledge graph) that tracks how all math concepts are linked, allowing it to recommend the single, best learning step for each student. This core AI infrastructure is also licensed to market-leading learning platforms and publishers to help them create measurably effective learning experiences built on academic research and real-world evidence. This predictive power enables Eedi to deliver precise interventions, such as targeted digital lessons or human-in-the-loop AI tutoring, preventing learning blocks and converting inefficient effort into rapid progress. By providing this precise, scalable intervention, Eedi is on track to double the rate of middle school math progress for low-income students.

Eedi’s Impact

  • A randomised controlled trial across 20 schools and 3,000 students found that using Eedi led to 2-4 months of additional learning gain in an academic year. Learn More.


Media

or contact Lauren Leibman at lauren.leibman@eedi.co.uk.

Team Members

Ben Caulfield
CEO, Eedi
Dr. Simon Woodhead
Chief Data Officer, Eedi
Craig Barton
Chief Academic Officer, Eedi
Iris Hulls
Chief Operating Officer of Eedi
Dr. Bibi Groot
Chief Impact Officer, Eedi
Lauren Leibman
Chief of Staff, Eedi